Guidance counsellor Rosalie Dho takes an unconventional approach to her practice, blending nature walks with counselling. To reflect this unique method, we created a warm and inviting brand identity.

Her logo—a vibrant oak leaf—symbolizes both the natural environment her clients experience on their walks and the individuality of each person, much like the distinct veins of a leaf. Inspired by this vision, I designed her full brand identity and collateral, including the logo, colour palette, typography system, signage, business cards, posters, invoices, forms, and social media visuals. I also designed her website, an intuitive and welcoming space that clearly presents her services and provides an easy way to get in touch.

See my work rosaliedho.com